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Strategic Communication Boot Camp for UX Designers

2 min read

Become the best loved (and understood) team in the company ❤️

In today’s digital economy, where user-centricity defines success, UX design is no longer a »nice-to-have« – it‘s a competitive advantage. Businesses that effectively align design and strategy can drive user engagement, boost conversion rates, and create real business value. And yet, in many organizations, UX designers remain sidelined, their insights undervalued or misunderstood by key decision-makers.

The challenge is clear: UX teams often struggle to communicate their value in terms that resonate with product managers and decision-makers. Their expertise in creating seamless user experiences needs to be translated into strategic language that connects with business goals.

This course is designed to change that.

The Aim

Our goal is to empower UX designers to communicate more effectively with decision-makers and product managers. By learning how to present their work strategically, designers will help streamline decision-making, foster better collaboration, and ultimately drive smarter, faster, and more impactful business outcomes.

Why It Matters

  • Better Decisions, Faster: Streamlining communication between design, product, and management reduces friction, leading to faster, data-
    driven decisions
  • Maximizing Business Value: Ensuring that UX teams can articulate the value of their work in terms of business outcomes helps align design initiatives with strategic objectives
  • Cross-Department Synergy: A shared language and understanding between design and business functions lead to more cohesive teams and, ultimately, more successful products

In a world where design, technology, and business are inseparable, this course bridges the gap to ensure all parties work together seamlessly towards shared goals.

How the course works

  • 5-week microlearning course: Combines flexibility with high engagement
  • Live Zoom sessions: 2-3 hours per week, focus on practical applicati- on and problem-solving
  • On-the-go learning: Through weekly podcast episodes, sent in ad- vance for participants to learn independently, at their own pace, anywhere, anytime
  • Prepared participants: Arrive at live sessions already “powered up” with key concepts conveyed in the podcast, ready to dive straight into hands-on work and real-world implementation
  • Practical exercises in every session: Participants use real-world com- munication challenges from their daily business. This ensures the course is tightly integrated with practical, day-to-day tasks

Syllabus

Session #1 The market perspective

  • The Principle of Differentiation
  • Visual codes of competitors
  • Benchmarks

Session #2 The user perspective

  • Design team as the advocate for the user
  • User-centered approach
  • Target groups and their digital habits & lifestyle
  • UX-standards
  • Usability & WCAG UX/UI best practices

Session #3 The business strategy perspective

  • UX/UI as the long arm of business model
  • Network and platform strategies
  • Data generation & data based value generation
  • Product development & strategy

Session #4 The brand perspective

  • Brand guidelines
  • Transfer brand values into brand behaviour
  • Designing brand moments

Session #5 The story perspective

  • How it all comes together
  • Why How What
  • Setting the criteria for design discourse and design decisions

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