Design, Digital Design Ethics, Talks, User Experience Design
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»From user-centered to community-centered design«: Talk at Medienlabor HfG Schwäbisch Gmünd

2 min read

At the edge of the digital age, UX designers have finally reached C-level. Why? Because they are the ones who connect the product with the user and design seamless experiences. Yes. But aren’t they also the ones who are developing patterns that make users literally addicted to a product? The ones who open the front door for users to suck them into the ecosystem? The ones who design trojan horses to disguise the true business model behind the interface – getting as much data as possible out of the relationship? After many idealistic years in the design business – and in the light of where the industry is heading – Julia is worried about where the industry is heading and wants to share her thoughts.

About me

Julia, a trained visual designer, has been working as strategic consultant and managing director for international brand and UX design agencies, exploring design as universal tool connecting brand, product and user through experience. After 20 years in business, Julia recently quit her job, to work with like-minded people on relevant questions of our time, as free thinker, brand consultant and writer

7th June 2018, 6.00 pm

Visit the Medienlabor at Hochschule für Gestaltung Schwäbisch Gmünd

Read my blog post “From user-centered to community-centered design”

2 Kommentare

  1. Hi Julia,

    your Talk at the HfG MediaLab was a great reminder to continuously rethink our decisions as designers and the possible impact those decisions have on todays society. The active discussion afterwards clearly showed us that many people / students really bother about the question where nowadays UX- or user-centered design is heading. Thank you for raising awareness about this important topic in our minds and for the fresh input to think about.

    Spread the word!

  2. Julia Peglow sagt

    Hey Mike,
    congratulations, your freshly started format “Medienlabor” is a great platform to intimately exchange different points of views, listen to each other and discuss ideas. Thank you for having me, it was a pleasure!

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